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Electronic Arts announced Tuesday that the upcoming fall edition of FIFA 23 would be its final game for a span of more than 30 years of carrying the branding of the world's most governing football body Mut 23 Coins. Beginning in July 2023 EA Sports' soccer flagship will be called EA Sports FC.
"The launch of EA SPORTS FC will not change any existing EA Sports international football game and EA as well as FIFA are thrilled to release the greatest, most expansive EA SPORTS FIFA ever at the end of the year," EA said in an announcement. "Our final FIFA product will also include more game modes players, features, teams leagues, players, and competitions than the prior edition."
In the fall of last year, Cam Weber, EA Sports' chief executive officer and general manager reported that the firm was looking at reevaluating its licensing deal with FIFA in light of the variety of licenses that the game was already carrying, from various soccer leagues and teams, and also what is the FIFA brand actually contributed to the game. That same day, it was revealed that EA had registered trademarks in the U.K. for a game that was dubbed "EA Sports FC."
In Tuesday's statement, EA Chief Executive Andrew Wilson said EA Sports FC will be "the largest and most influential football club anywhere in the world, situated at the heart of football fandom."
"For nearly 30 years, we've built the world's biggest football community -- with thousands of athletes partners, as well as hundreds of federations, leagues and teams," Wilson said. "EA SPORTS FC is the team for each one of them, and for football fans everywhere.
If you look at the text the statement shows how little FIFA's branding actually was in a game that also has exclusive partnership agreements with the UEFA Champions League tournament, the English Premier League, most of Italy's Serie A clubs, South America's Copa Libertadores club championship, and other major brands that aren't run or managed by FIFA. The statement released on Tuesday from Electronic Arts mentioned that EA Sports FC will feature "more than 300 individual licensed partners that will allow players access to over 19,000 athletes Madden 23 Coins Cheap, across 700 teams in 100 stadiums as well as more than 30 leagues across the globe."
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