In the year 2020, a massive campaign on Twitter urged the league to announce EA as its partner #NFLDropEA. Yet, despite the social media outrage and the coordinated review-bombing of games' Metacritic page Madden 22 coins, Madden 21 sales were significantly higher. The Madden 22 of this year Madden 22 did well, as well, and the series remains the top-selling sporting franchise of all time.

They are a vocal minority, but a minority whose job it is to be extremely vocal. We're talking about YouTubers, who earn a living by in streaming videos and while playing a game they say they don't like.

The wide range of YouTubers' focus areas reveals how large the game is these days. There are YouTubers such as Belton who post footage of themselves playing; there's a wide selection of users uploading tips and tricks; then there are those who are dedicated to dunking on Madden.

In the fall of 2011, a channel named SOFTDRINKTV released a video of 14 minutes that was titled "The Madden with the Worst Madden of All Time," which was followed by a video of 19 minutes titled "Madden NFL 22 isn't Good - A Review." The channel returned to the same place recently by releasing a video called "Everything Wrong with Madden NFL 22 (in 16 minutes)."

The narration of this video starts memorably, if not somewhat dramatically: "This is the kind of game that causes you to want to stick to your eyeballs with a thumbtack. If you play Madden 22, the blessing of life becomes an unwitting curse buy madden coins. The game will make you no longer want to live. It can cause existential dread."