"Three and a half years in the past, when he 2K23 MT dropped a shot within one of the breaks of the All-Star Weekend Saturday Night, J. Cole said 'Ronnie I'd like to see you on MyCareer and assist you in thinking about the concept of it,'" Ronnie 2K tells Complex. "I collaborated with the team on bringing this to fruition, but it was fitting to work with the man. When we put out that tease, everybody thought it was going to become another NBA player...it lets us to experience style, culture, and the music and sports. 2K has a seat at the table now."
This J. Cole cover is one of the four covers available for the latest edition of 2K along with other covers featuring Michael Jordan, Devin Booker and a duo featuring Sue Bird and Diana Taurasi. NBA 2K23 discussion has been in the news on social media as recently, with NBA ratings falling this week. Kevin Durant even took at joke when his 2K rating was released.On the week of the game's release, we spoke with Ronnie Singh aka Ronnie 2K on the reasoning behind putting MJ in the front cover rather than LeBron and also on the reasons Devin Booker was selected over other NBA stars, MyCareer, ProAm, gameplay, and much more.
As someone who is part of the process, what is the most important thing that you're thrilled about in NBA 2K23? Well, being able to have Jordan in the center of the book is always exciting as is working with him, and the assertion that we make about our game: the greatest ever. It really speaks volumes to what we're trying to achieve from a marketing standpoint and also to what the game's impact will be.
We're seeing the Jordan challenges. They're back but they're bigger. Better. There's been plenty of talk about each and every one of them, but then the one that's going to be really emotional, and the one i'm most interested in going back to and revisiting is Kobe. The first game will be against each other. It's going to be a lot of Buy 2K MT thrilling. I'm a huge MyTeam player, so I was really looking forward new contracts and the triple threat co-op online.