NBA 2K has evolved from just another hyped product in the world of gaming. It's now a cultural moment and its intersection with pop 2K MT culture, music fashion, sneakers, and, of course, basketball has elevated the game to heights cannot be matched by other games. The most recent edition of the game, NBA 2K23, the game set the bar high when it announced J. Cole as the first ever rapper to grace the cover of NBA 2K with the Dreamer Edition. Although it's definitely a surprise that 2K announced a cover like this in the midst of the release process, the style of the game's gameplay may have hinted at this happening some day. Even with that being said, this wasn't even 2K's idea. It was J. Cole's.
"Three and a half " years in the past, when he dropped a shot at one of the break times in the All-Star Weekend Saturday Night, J. Cole said 'Ronnie I'd love to be on MyCareer and help you to think about the possibility of that,'" Ronnie 2K tells Complex. "I was part of our team on bringing this concept to life , and it was appropriate to work with him. When we released that tease, everybody thought it was going just be another NBA player...it lets us to experience style, culture, and the music which 2K has a seat at the table now."
J. Cole cover J. Cole cover is one of the four covers for the new edition of 2K with the others featuring Michael Jordan, Devin Booker and a duo with Sue Bird and Diana Taurasi. NBA 2K23 talk has been buzzing on social media lately, with NBA ratings falling this week. Kevin Durant even took at joke after the 2K ratings were released.On the day of the game's launch, we spoke with Ronnie Singh aka Ronnie 2K about the decision to place MJ on the cover of the game instead of LeBron and Buy NBA 2K23 MT Coins the reason why Devin Booker was selected over other NBA stars, MyCareer, ProAm, gameplay, and more.